Malls and Shopping Centers

Mall Operators need to understand the traffic to and from their properties. BID TECHs sensor technology can help.

Location is critical to success for retailers and mall operators. They use traffic data to substantiate the value of each retail space. To know the people traffic at mall entrances, intersections, escalators, each floor and parking lots is important for proper staffing, security, resources and CRM (Customer Relation Management) optimizing. These insights can greatly help them to improve the customers’ experience and customer loyalty.

Create real-time queue measurement to reduce queue length and waiting time to improve customer satisfaction.

By using this traffic data, mall operator can ensure resources such as water, electricity power, lighting and HVAC for security and facility management, staffing schedules and maintenance activities are aligned.

Optimize Your Mall Operations for Pedestrian Traffic

For a mall operator, delivering shoppers to their retail tenants is vital to the business. Rents may be based on people traffic figures, and, in some regions, sales conversion. Traffic and traffic flow influences security staffing levels and the “rounds” followed by security staff.

Analyzing customer behavior in different areas of the mall such as the food court, theaters, outside terraces/eating/gathering areas helps understand the effectiveness of each space.

Increase Efficiency in Staff Scheduling

Labor allocation can also be optimized using traffic data. For example, security staffing can use visitor traffic data, and cleaning/maintenance staff can use it to schedule work when people traffic is at its lowest. Traffic volume and sales conversion are reported daily, weekly, monthly and annually. Shopping units, adults and children may be reported separately.

Improve your Marketing Return on Investment (ROI)

Mall operators can also measure the effectiveness of their marketing campaigns and advertising to drive traffic to the mall. Metrics such as CPM (Cost Per Thousand) and SSF (Shoppers per Square Foot) are measures of marketing effectiveness. BID TECH’s sensor technology can help accurately collect data to understand these metrics.

Typical areas mall operators use BID TECH devices to continuously track traffic: 

Storey • Lanes • Lane intersections • Entrances • Escalator • Car park entrances • Theaters • Food courts • Fitness centers • Markets


Protect visitors and comply with safety regulations.