SOLUTIONS FOR RETAIL CHAINS
Project Introduction

Solutions to the retail chain industry customers “In” and “Out” problem, namely how to convert visitors traffic into cash flow effectively. How to effectively learn on each retail chain stores’ sales, traffic, draw rate, conversion rate, basket size, sales revenue vs store business area and realize an in real-time control of management? How to comprehensively and accurately understand the product awareness, visitors sweet points, customer properties(age, gender, expression), repeat purchasing customers or new customers and how to implement accurately KPI evaluation for each retail chain stores, how to obtain a large number of basic data, and then realize the big data analysis, are the essential problems have to solve to the major retail chains. After entering the era of big-data and AI, the customer and customer experience increasingly highlight its importance to the business success. Mall operators and retailers pay more and more attention to customer behavior and customer experience.

Under such circumstance, BDI TECH provides a precise intelligent integrated people counting/ store traffic solution for intelligent retail chain stores, which is used to help the offline retail industry to develop. As an important retail analytics and critical data source, BDI TECH people counting system provides a more effective and reliable decision-making based technical support and data support. And with a powerful passengers flow/ visitors traffic / people counting analysis and management function, it can provide as many as dozens of statements/reports for the user to choose from, and can with the third party software, such as ERP, POS, or CRM system integration, provide data support for the scientific decision of operators. An accurate and reliable people counting analysis data give you more customer insight.

According to the specific reasons of the change in sales caused by the customer flow / visitors traffic / people counting data, the effective measures should be taken to continuously improve the store’s sales potential and realize the long-term profits of chain stores.

The System Structure

The People Counting System uses BDI 2D & 3D intelligent video analysis technology to obtain the real-time and accurate people counting for each store/shop; and to achieve the storage and management for all of the people counting datum by deploying a people counting data management (software) server. You could access or management the datum by your LAN, Local Area Network, or a standard web IE.

Application Level

The people counting solution is for the retail chain stores and shops along the street and the stores and shops in mall/ shopping center all over the country.

In stores/shops, you can connect the people counting sensors with your ADSL network; while in corporate head office, you need a people counting server for the installation of people counting software to receive, manage all the datum uploaded by your stores and generate all kinds of analysis reports.

To improve comprehensively your store operation, service and the customer experience by gaining accurate the customers’ properties such as Gender, Age and Expression by combining our2D-FRPCS102 Face Recognition + People Counting  Integrated Sensor (Camera) with people counting system. You can adjust your store operation store by store according to the real-time and historical visitors traffic. You can also integrate with the store’s POS data to obtain the conversion rate. As a result, You can carry out corresponding guiding and improve your service on the basis of the visitors traffic and conversion rate.

Installation Effect
Key Benefits

To gain more insight about customers and visitors traffic flow to gain more shoppers from visitors. Combined with business operation to enlarge your buyer group. To find the sweet points of your site. And why? To improve the customer experience and customer royalty. To find the answers to these questions, BDI TECH can help.

◆ Site selection. It is no doubt that sales in a high-visitors-traffic area will increase greatly. ◆ To align your staffing with the visitors traffic.
◆ To analyze the attracting ratios and busy degree of each part of area. ◆ To effectively estimate the ROI of promotion and marketing campaign.
◆ To align the resources and property management and maintenance staff with the visitors traffic. ◆ To improve the service by analyzing conversion rate.
◆ To improve the promotion and marketing efficiency by analyzing basket size. ◆ To estimate the average selling price and average consuming ability.
◆ To estimate and optimize the promotion and advertising budget. ◆ To decide a reasonable the scale of bonus and coupons as per the number of visitors.
◆ To grip the power hours of each store as per the visitor traffic. ◆ To analyzing the visitor traffic status and trend so as to know the exact number of visitors of your stores and to achieve a real-time and effective crowd control
◆ To improve service and  to enhance customer royalty by accurate customers property (Gender, Age and Expression) analysis. ◆ To improve customer experience  so as to improve conversion rate, basket size, repeat purchase rate and customer word-of-mouth.
◆ Rich and Powerful visualization BI reports greatly reinforce your data insight and your decision-making ability. ◆ To gain more insight by integrating our people counting system with other 3rd parties BI system, such as POS, CRM, or ERP etc.